Posts Tagged ‘Phalaborwa’

Mining can add value

Sunday, November 1st, 2009

Driving into Phalaborwa at about 8am, the first thing that struck me was the haze in the air.  And this was not a heat haze, it was dust from the mines.  Phalaborwa is another one of Limpopo’s towns that today owes its existence to the copper and phosphate mines that surround the town.

The second thing that struck me while I explored the town before my first meeting was the sense of order that’s rare in Limpopo.  It’s clean, architectural eyesores are few (not that there’s any great architecture) and even the informal trading in the town centre was obviously managed.  Was this evidence of a mining company influencing a municipality?

Phalaborwa lays claim to being the tourism capital of Limpopo and its tourism info office, funded and staffed by the Palabora Foundation, is the most efficient — by far — that I’ve come across in Limpopo.  Mark Glanvill and Rosa-Leigh Kruger are real assets to the town.

Phalaborwa’s Marula Festival in February each year is one of the highlights of Limpopo’s events calendar.  Another attraction is the fact that one of Kruger National Park’s gates in only 800 metres from town.  And with the opening of the Giriyondo border post, you can now drive through to Mozambique.

Gate to Kruger National Park on the outskirts of the town

Gate to Kruger National Park on the outskirts of the town

The region’s challenges are considerable.  Ba-Phalaborwa municipality has a population of 156,000 and 18% are unemployed.  Only 41% of the 15-65 age group are economically active.

In the Phalaborwa district (population 111,650), 33% are under the age of 15; 66% under the age of 34; 40% have no income and 20% earn less than R500 a month.  Some 23.5% are HIV-positive.

Malesala

Malesela Letsoalo

My visit starts with Malesela Letsoalo, director of the Palabora Foundation (founded in 1986).  Until 2001, Rio Tinto’s Palabora Mining Company (PMC) contributed 3% of its after tax profit to the Foundation.  But then, someone at Rio Tinto was very clever and had the foresight to plan ahead.  With lean years looming while the company moved from open pit to underground mining, the Foundation received a lump sum grant of R176 million so that it’s work could continue using the interest earned, supplemented by other donors (European Union, Oxfam, Foskor, Sasol Nitro and others).

Of course, given that PMC made a profit of R1.4 billion last year, it’s obvious to ask if they got off lightly.  Not really.  The Palabora Foundation would have gone unfunded for a few years if the 3% formula had been retained.  It meant they could plan ahead and attract a broader donor/participant base.  And that’s not the last donation PMC will make.  Discussions on the mine’s ultimate closure have already started and that will also carry a significant lump sum payment to the community.

Now that’s all good and well, but what’s the money doing?  So many foundations thrive on doing “good work” but the results are hardly lasting.  The Palabora Foundation focuses on education, combatting the impact of HIV/Aids and entrepreneurship.

Opportunity to excel

Opportunity to excel

Educational results can only be regarded as spectacular.  The grade 12 pass rate is over 90% with over 75% gaining university exemption — far higher than the Limpopo average.   The focus is on mathematics, science and technology.  A special programme selects students with high-achieving potential, offering extra tuition which leads to bursaries, usually to study engineering.

Programmes start with early learning and extend to school learners, teachers and governing bodies for about 50 schools in the region.

Cooking classes in a state-of-the-art kitchen at the Palabora Foundation

Cooking classes in a state-of-the-art kitchen at the Palabora Foundation

I was singularly impressed by everything the Palabora Foundation is doing — courses in construction, computer-literacy, sewing, arts and crafts.  And those attending are not just school-leavers or others needing to improve their skills.  Mine employees close to retirement are also encouraged to attend so they have skills to occupy them productively when they leave the mines.

Mark Glanvill & Matee Seduma

Mark Glanvill & Matee Seduma

Later that afternoon back at Bollanoto Tourism Centre, I met with tourism’s Mark Glanvill, Chris Kruger (Palabora Foundation and chair of the Trade & Tourism Council) and Matee Seduma  (head of the municipality’s local economic development).  If the Foundation has been the catalyst, Seduma is rising to the challenge, and that’s why this former schoolteacher left the profession.  There’s a vibrant and informed dialogue about driving tourism but, Seduma notes, when he asked Limpopo Tourism for their business plan, he was told there isn’t one (except in someone’s head).

Rio Tinto has changed my attitude to mining companies.  As a Capetonian, appreciating how God-given assets and nurtured agricultural environments have created one of the world’s great destinations and SA’s best city, mines are an anathema.  They rape and despoil the land and the benefits they offer are temporary.  Or are they?  What Rio Tinto is doing suggests not.  It has shifted the focus of the whole region.  The Ba-Phalaborwa municipality has set its sights firmly on a tourism and wildlife focus, and the importance of entrepenurship.

Something else unique to a mining company has permeated the town.  Mines are safety conscious and cleanliness is part of the safety ethic.  Phalaborwa reflects this (unlike some other Limpopo towns where mines play a lesser role in their communities).  Mines also practice strict financial controls – and that’s probably why the Palabora Foundation really does give more bang for the buck in a province renowned for corruption and lax financial management.

And there’s a lesson for the ANC Youth League’s Julius Malema — the private sector always gets more bang for the buck than the government ever can.  And yes, there is sometimes an attractive face to capitalism.

Read more about Phalaborwa here.

My First Game Drive!

Monday, August 24th, 2009

I went for my first game drive in a golf cart… on Phalaborwa’s Hans Merensky Estate… and saw giraffe for the first time as well as hippopotamus, crocodile, warthogs and impala in a matter of about 10 minutes on a golf course.  Surely that says it all… where else in the world can you do that?

I’ve been longing to see a real giraffe since I arrived in Limpopo — more than lions or anything else — and I wasn’t disappointed.  I was taken around by Mark Glanvill and no sooner had we come across a group of buck right in front of one of the houses on this spectacular golf estate…

Impala on Hans Merensky Estate

Who's watching who? Impala on Hans Merensky Estate.

My First Giraffe... they are impressive and one can forget that they are wild animals.

My First Giraffe... impressive and easy to forget that they are wild.

… than we came across the first group of giraffe. It really was a matter of just turning my head to the right!

Hans Merensky Estate is to Phalaborwa what the V&A Waterfront is to Cape Town, but in some respects it is even more impressive because of its uniqueness. It started as facility for Palabora Mining’s staff but was sold because was not a core function of the company. The buyer turned it into a golf estate with a hotel and ±80 houses. A new investor is currently upgrading the whole facility. Their slogan is the apt “Golf in the Wild”.

So if you’re easily distracted while putting, this is not for you.

There was game everywhere.  It was a spectacular drive around a golf course.

The Estate borders the Kruger Pational Park and there is a gate which is opened at night.  Tracks in the morning show that lions do come through.

Giraffe amused by the flag on the green that springs back, warthog, and thanks goodness for a telephoto lens with this big croc!

Giraffe amused by the flag on the green that springs back, warthog, and thank goodness for a telephoto lens with this big croc!

The only sour taste was being chased off the Estate by an officious manager who demanded the film from my Sony digital camera after trying to drag me into his argument with Mark! He claimed to have worked at Ferryman’s Tavern at the V&A Waterfront, but obviously learnt nothing about the importance of tourism.

So is it tourism; where is Destination Marketing?

Thursday, May 28th, 2009

I’ve learnt something interesting in Limpopo.  Most accommodation establishments in this province aren’t really part of tourism at all — in fact, about 70% of all bednights spent in the province have very little to do with tourism.

I define tourists as discretionary spenders — they have a choice and decide where they want to go.  They are attracted by environments, leisure options, shopping, a stimulating place for meetings, etc.  They have a choice.

Now that 70% certainly doesn’t service a tourist market as defined by discretionary spenders — they have a captive market that mainly services the mines and other industries in their towns.  They cater for the commercial travellers that have to visit a certain town.

So why is this important?  These establishments don’t need to participate in destination marketing, they just need to make their products known and a good relationship with the mines or whatever is usually sufficient.  They don’t demand quality, stimulating and competitive environments because all they sell is shelter — a bed for the night rather than a compelling place to visit.

Now this has a big impact on destination marketing and is one of the reasons that Limpopo is so badly marketed — 70% of the product owners have different needs.  This also shows in the priority which municipalities give to tourism and destination marketing.  It shows in the attention given in major towns to quality environments conducive to tourism.

Two exceptions I’ve come across on Mopani’s Route 71 are neighbouring Tzaneen and Phalaborwa, where there seems to be a battle going on for South Africa’s national Cleanest Town of the Year Award.  They are trying, but are they taking it far enough?

Probably not but then tourism product owners who are part of the destination marketing effort haven’t banded together sufficiently, investing in destination marketing and demanding that their local municipalities do the same.  Businesses that participate in their local destination marketing should be recognised, and Limpopo Tourism should accredit effective local tourist offices’s and encourage them with funding.

Limpopo Tourism should not be running the local Tzaneen Info office!  It is the local municipality’s legislated function and this only encourages them to abrogate their responsibility.

What’s the most important difference between commercial travellers and real tourists?  Real tourists spend more money and, if the enjoy their stay, they come back to invest in the area. They invest in property and businesses, but frequently they are also moved to help improve local communities.  (Click here for an example.)

Limpopo Provincial Government and Limpopo Tourism & Parks have provided little discernable leadership to date.  There is no tourism legislation as exists in the Western Cape.  There is no tourism business plan except for what’s in someone’s head (more on this in another post).  It’s mind boggling that taxpayers funds can be allocated in the absence of an approved business plan!

If I sound harsh on Limpopo Tourism, there appears to be some light.  I met Morris Mabada (their new regional manager for Mopani) briefly yesterday.  He impressed me!