Table Mountain was inaugurated as one of the New 7 Wonders of Nature yesterday. Congratulations to Sabine Lehman and Fiona Furey for an incredible job! What's it all mean? Read our story from over a year ago.
It's that time of year again! We wish you and your loved ones a very merry Christmas and a happy, safe, healthy and prosperous New Year. For those who are working during the peak season because it's your busiest time of year, we hope it exceeds your expectations. If you're fortunate enough to be on holiday and are able to get away, travel safely.
Akela the wolf and Kenya the staffie have been an integral part of CapeInfo since the beginning. They met thousands of people while travelling across SA from Cape Agulhas (where two oceans meet at Africa’s southernmost tip,) to Beit Bridge, SA’s northernmost border post. They made friends wherever they went and were usually welcomed more warmly than I was.
They died last month after a Hermanus vet got it all wrong. Click here for over 14 memorable years in words and pictures…
There's still a mass of material that will be added to Travels with Akela - exploring South Africa with a wolf.
What makes a destination successful?
For the next year, we'll be looking at the people, businesses, events and attractions that make Montagu and Stanford the winning town and village in the SA Destination Awards, and we’ll explore their challenges and opportunities.
What's been most surprising in the past few weeks is the number of Capetonians who've asked us how far Stanford is from Cape Town.
And on Sunday it was interesting to see one marketing guru, Chris Moerdyk, retweeting one of SA's leading brand gurus, Jeremy Sampson: "Ultimate purpose of a brand's social media strategy should be to build the brand and increase sales. Not increase the number of followers."
Most small info offices are not Destination Marketing Organisations at all. They market more to their local community, members and potential members than anything else. Yes, they help with bookings once they receive enquiries, but most do little "to build the brand and increase sales."
They all look to their municipal, regional or provincial tourism departments to do more, but the fact is: towns are competitive brands and only the town itself can can grow its brand. Towns should take a lesson from market leaders like SAB and Unilever, and appoint town brand managers.
The Stanford blog is new. You'll find a UCT student project that addresses the divide between poorer and more affluent parts of the village, and Overstrand Tourism's strategy to get the many day-trippers to Gansbaai to spend more time in the region.
Stanford destination page – you'll find out how far it is from Cape Town and that a river runs through it. Is it the closest navigable river to Cape Town? Let's see if other towns will argue the point. Content here is being grown rapidly.
And for the history buffs: A survivor's account of the wreck of HMS Birkenhead and his arrival at Stanford in 1852
More about Montagu:
The Montagu destination page tells you all about the town with history, business & event listings and more.
Old Mother Hubbard lived in a shoe, but a home in a brandy tank is something new!
So Montagu's "Expect the Unexpected" is not so far-fetched, because that's just what someone has done in the town.
Click here to read about this.