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A Letter to the Minister of Tourism

Dear Mmamoloko Kubayi-Ngubane
Minister of Tourism

Thank you for the opportunity to ask questions.  I look forward to watching and hearing your answers and your discussion with the tourism industry at 12h30 today.

I’d like to know who your advisors are because, if your decisions on tourism are based on ideology, you will be leading the entire tourism industry to the same fate as the once-great South African Airways.  (And all SAA’s staff is facing the end of the week knowing their jobs are over, forever.)  Tourism is a business. Ideologies are not.

Gillian Saunders, a well-respected tourism analyst who was advisor to the previous minister, forecast that tourism will lose 1.1 million jobs in South Africa as a result of government’s response to the coronavirus pandemic. That’s 75% of all jobs in tourism will be lost.  That is a calamitous figure.  The industry as we know it will no longer exist.

Saunders also said, “Governments worldwide may have miscalculated the economic impacts of their containment measures when it comes to tourism.”

Her forecast was based on a pandemic with an active period of three months.  The SA government’s lockdown has flattened the curve and government has announced that the peak will only be in September.  So the three months becomes seven months and the damage to the industry will be all that much greater.

Your only action has been the establishment of the Tourism Relief Fund with R200 million.  Now that’s really pathetic and almost meaningless for an industry that contributes R130 billion to the GDP!

Near the beginning of March you said “We do not have the resources to offset the damage that our economy will suffer because of this crisis.

“The question is what is it that we need to do, together, in the short to medium term to minimise the impact of the virus on the tourism sector? Given the uncertainty around the evolution of the spread of this virus, we cannot at this moment provide definitive answers.”

Nothing seems to have changed.  Your advisors have failed you.

So here’s a suggestion… surely the survival of the industry is more important than the activities of a marketing agency and a government department?

SA Tourism’s budget is R3.8 billion a year and the National Department of Tourism’s budget is R2.5 billion.  Both could be closed down for a year, staff paid 50% of their salaries to sit at home, and you’ll have a few billion rand left over to safeguard industry jobs.

You have not been representing or fighting for the interests of the industry in government.

The Finance Minister has said that since Tourism will be the last to start, it won’t need its budget which can therefore be reallocated.  Surely this will make the Tourism Ministry redundant?

Life goes on… but Hope is not a Strategy

South Africa’s situation is very different to countries which have already experienced the brunt of the coronavirus.

CoronavirusAs a country, our economy is in tatters after 10 years of State Capture and mismanagement.  National & local government have often been tourism’s worst enemy, demonstrated by the visa issues and, in Cape Town, the Day Zero messaging during the drought. President Cyril Ramaphosa’s announcement of the National State of Disaster was timeous and bold. But with empty coffers, the road ahead is going to be an almost-impossible balancing act.

The biggest challenge in SA in going to be keeping people alive — not only from Covid-19, but keeping a roof over their heads and food in their stomachs.

The U.S. Centers for Disease Control and Prevention projected that between 160 million and 214 million people in the United States could be infected over the course of the pandemic. As many as 200,000 to 1.7 million people could die in the USA.  German chancellor Angela Merkel said she expects 70% of Germany’s population to become infected.

In South Africa, between 28 million and 40 million people could be infected and between 35,000 and 300,000 South Africans could die, mainly the elderly and immuno-compromised.  In 2015, some 200,000 South Africans over the age of 60 years died, mostly due to old age and disease. There will be significant overlap, with elderly people dying sooner and over a shorter period of time, due to respiratory issues, but the total number of deaths in 2020 might not be much more than in 2019.  (In 2018, according to the WHO, 64,000 South Africans died from tuberculosis – a treatable disease.)

But remember, these are only opinions not facts, and opinion is really the lowest form of human knowledge.  China seems to be past the worst of its crisis, with “only” 0.0056% of its total population infected by the virus.  Italy as of 18 March has reported 0.059% of its population being infected.  In Germany it’s 0,015%.

But in spite of all that, life goes on.  We can slow the virus down — mainly so that health services are not overburdened (as they became in Italy) — but… until a vaccine is developed… it will run it’s course.

The big challenge is to flatten the curve so that healthcare services can cope

The big challenge is to flatten the curve so that healthcare services can cope

The virus appears to be like the common cold and flu — it prefers cold weather, so it is seasonal.  The coming summer in the northern hemisphere should help there, but it could mean that it’s partially dormant in South Africa until winter starts in the coming months.

Of those impacted 80% will be early-stage, 15% mid-stage and 5% critical-stage. Early-stage symptoms are like the common cold and mid-stage symptoms are like flu; these are stay at home for two weeks and rest. Some 5-6% will be critical, requiring hospitalisation, and highly weighted towards the elderly.

There is a debate as to how to address the virus before vaccines become available.  Quarantine is likely to be ineffective in the long term and will result in significant economic damage but will slow the rate of transmission giving the healthcare system more time to deal with the case load.

Finding out what’s happening and what the plans are

If you go to the Department of Health’s website, as advised by SA Tourism, you’re going to be sorely disappointed.  Their last update was on 20 February.

The Department of Health's website shows the last status update for Coronavirus as of 20 February 2020. (Today is 18 March.)

The Department of Health’s website shows the last status update for Coronavirus as of 20 February 2020. (Today is 18 March.)

Nowhere on the Department of Health’s website does it tell you that they have opened a new website for Coronavirus —  But even that wasn’t kept up to date — the last update was on 15 March until late on 17 March.  The President acknowledged shortfalls in keeping the public informed and promised total transparency.  I hope Finance minister Tito Mboweni heard that — at a session with the media, he refused to divulge how much money is in the Disaster Fund which he will be tapping into to support government’s efforts.

While CapeInfo accepts that South Africa’s biggest challenge is going to be how it affects our poor, our primary focus is tourism, so the impact this pandemic could have on the tourism industry is what concerns us most.  I was disappointed that the President’s announcement paid so little attention to tourism — because it is the one industry that can address so many of SA’s economic and social woes.

What do we know and what has been said?

Minister of Tourism, Mmamoloko Kubayi-Ngubane, on 9 March 2020:  “Simply put, ladies and gentlemen, we do not have the resources to offset the damage that our economy will suffer because of this crisis.

“The question is what is it that we need to do, together, in the short to medium term to minimise the impact of the virus on the tourism sector? Given the uncertainty around the evolution of the spread of this virus, we cannot at this moment provide definitive answers.”

Sisa Ntshona, CEO of SA Tourism, quoted in BusinessLive and Fin24.

News reports in BusinessLive and News24 carried reports from the industry in the week leading up to the President’s announcing the State of Disaster.  I was astounded at the lack of insight or foresight.

SA Tourism’s CEO statement that domestic travel may be the antidote to the drop in foreign arrivals was mind-boggling!  That wasn’t achieved during last year’s drop in international arrivals and completely ignored the reality of what was happening in the rest of the world.

On 15 March in Fin24, Hospitality body Fedhasa Cape says its member establishments are ready to welcome visitors to the Western Cape despite global travel concerns.

“While we have seen a decline in travellers from affected countries, such as Italy, we’ve seen more visitors from countries such as the US, Canada and Germany. We’ve been pleasantly surprised by the resilience of travellers, and this upswing could be a result of travellers choosing to visit destinations that have not been severely affected by the virus,” says FEDHASA Cape spokesperson Richard Lyon.

What’s happening internationally to support economies?

  • In the USA, the Trump administration has called for a $1 trillion infusion, a quarter of it in direct cheques to millions of Americans, while the Federal Reserve said it would backstop a separate $1 trillion source that is used by companies to cover payroll and day-to-day operations.
  • In Europe, hundreds of billions of euros have been pledged to support citizens and the economy. A halt to utility bills, mortage payments and other support processes are planned or already in effect.

Watching Spain

Coronavirus: Flattening the curve successes

From the NY Times: China & South Korea have achieved successes in flattening the curve. China had no new infections in the past 24 hours.

I’ve paid particularly close attention to what’s been happening in Spain, and specifically the Canary Islands, one of Spain’s autonomous regions where tourism accounts for about 36% of its GDP.

Spain’s State of Alarm was announced on 13 March, two days before SA’s National State of Disaster was announced.  What has impressed me about Spain’s response has been that, once the decision was taken, they have moved rapidly and changed decisions as they moved ahead.  Their initial State of Alarm was for 15 days.  The following day it was made indefinite.  On the Canaries, meetings were held on the Monday, communicated to central government, and plans were implemented.

On the Canaries, they have basically locked the whole Island down.  All visitors are being repatriated, in the friendliest possible way so the brand isn’t damaged.  Flights between the Islands and the rest of the world have been drastically reduced (115 daily flights to 18), and only for essential travel.  Aircraft, most of which have six seats in a row, may only carry 2 passengers per row, to allow social distancing.

Everybody has been encouraged to work from home.  By Tuesday, the Minister of Public Administrations announced that about 80% of the public staff of the Autonomous Community work from their homes,  while the remaining 20% ​​have gone to their usual jobs.

The only permitted reasons for being outdoors is to get to or from work, to buy groceries and medicines, to put fuel into a vehicle, to visit elderly or sick, or to walk your dog.  (I love the Spanish!)  Big fines are levied for anyone who transgresses this.  On the first day this was introduced, a couple jogging were the first to be stopped.  Spain is serious about implementing its laws.

On 3 March, the Canaries minister of tourism, industry & commerce had announced that 24 million euros (about R430 million) was  being budgeted for promotion to reactivate their main markets later in the year.

Following their State of Alarm, a trickle of large companies throughout Spain immediately announced that they will be implementing “ERTEs,” a temporary layoff of workers. At least 100,000 people face temporarily losing their jobs.  On the Canaries, the first “ERTEs” came from schools which had been closed, and the layoff period for these was 14 days.

When supplies of hand sanitizer on the Canaries ran out on Monday, the Military Pharmacy was instructed to prepare additional supplies.

On Tuesday, the President of the Canary Islands Government, Ángel Víctor Torres, described the measures adopted by the Central Executive  as “brave”.  It is also the “greatest economic injection ever” made by the central government, motivated by “circumstances that have never been experienced before,” amounting to about 200 billion euros, according to the news website

What is being planned to support South Africa’s economy and citizens?

I spent three days trying to find someone who has a plan.  I contacted the ministries at the national Department of Tourism and Western Cape Department of Economic Opportunities, Wesgro, City of Cape Town, and Cape Town Tourism.  All I found were consultations with stakeholders, workstreams, and lots of talk.

Given the speed which other countries are responding to the crisis, I was appalled.  I had a heated discussion with one politician who rattled off a long list of “plans” because they were no more than engagements.  A plan is not a plan until it has a timeline and budgets.

A Whatsapp voice message from the Western Cape department of economic development & tourism on Tuesday evening said the following: (click on the arrow below)

After a month of work there are no concrete plans or timelines?  Nothing at all?  I’m sorry, that’s not good enough.

Western Cape premier, Alan Winde, in his regular video talk to citizens the following morning had the following to say about tourism,:

This seems somewhat at odds with his economic development & tourism department.

What can you do?  Use the opportunity to completely restart the way we do things…

    • Don’t panic; Don’t despair — it weakens your immune system.  Stop following social media if it upsets you; find friends to discuss your problems with.
    • Look for the positive in the situation you find yourself I and make the most of this time to regroup, innovate and create.
    • Practice strict social distancing — keep people 2 metres away from you.  If you’re in a queue, don’t allow others to stand close.  Retailers (and wherever people have to queue) should be enforcing this.
    • Wash your hands… often.
    • Rather than close down or retrench staff, look at a long winter holiday.  Negotiate UIF payments for staff (which local governments should assist with) so you don’t lose your most important assets.  (Grande Roche Hotel in Paarl used to close for three months every winter when they first opened, because winter wasn’t worth staying open for. UIF was paid immediately so there was no waiting period.)  If you can close for three months, you will be helping the rest of the industry.
    • Re-purpose your business and look for additional income streams.
    • Look for new niche markets.  As Western Cape premier Alan Winde said on Wednesday, “Tourism hasn’t stopped.”
    • Work from home.  In the Canary Islands during their lock down, they found that Estate Agents work as well from home.  If this trend can be magnified, traffic congestion will become a permanent thing of the past and the savings on city rents, travel & parking, and wasted time will only enhance personal lifestyles.
    • Tackle all your New Year’s resolutions for the last 10 years in one go!  Stop smoking and cut down on alcohol — because with COVID-19’s help — they will kill you.  Start an exercise regimen at home (use Youtube for ideas to save money on gym fees) because you need to be fit to beat COVID-19.  Viruses don’t like UV light. They don’t like sunshine.  So do get outside.
    • Broaden your mind.  UCT, amongst others, has excellent online courses.  For leisure, take virtual tours of the world’s great museums. Or a virtual trip on the Orient Express.
    • Country accommodation establishments must promote themselves to city residents… providing they “deep clean” the rooms after every guest leaves; their establishment provides space for social distancing between groups of guests; and follow all necessary protocols.  To retain their sanity, city folk who can afford to travel are going to be looking for safe options.

It really is a crazy and untenable situation when almost the only group who are not economically distressed during the coronavirus crisis are public sector employees.

  • And…  Demand that all political heads and the management of all tourism-related bureaucracies/agencies should have their salaries linked to a tourism index.  So they take pain too when the industry does badly. It really is a crazy and untenable situation when almost the only people who are not economically distressed during the coronavirus crisis are public sector employees.

In 2009/10 to counter World Cup price gouging, and in 2017 during the drought, CapeInfo promoted accommodation establishments which were offering fair prices and those who were independent of their municipal water supplies.

For the current National State of Disaster, we plan to identify accommodation establishments which offer suitable accommodation and commit to the necessary health protocols for country getaways.  Tourism will go on.  As more and more city attractions close, and self-isolation takes grip, city people will need an escape from cities and a healthy dose of space, relaxation and open air.  They might also suitable for guests who want to self-isolate.  The requirements are:

  • Units must be sufficient far apart to ensure that each party of guests does not have to come into contact with other guests.
  • All staff follow rigorous COVID-19 hygiene protocols
  • Alcohol-based sanitisers in each unit
  • Relevant precautionary gear available for all guests and staff
  • Frequent cleaning of regularly touched surfaces and concerted efforts to maintain high hygiene and safety standards
  • Deep cleaning of all rooms after each party of guests leave.

The Spanish peninsula decided to follow the Canaries example and is busy closing all hotels.  As soon as we receive confirmation that nothing similar is planned here, we will write to all CapeInfo’s member establishments inviting them to participate in this promotion.

Is this another example of corruption or complete incompetence at SAPS?

I need a Police Clearance Certificate from the SA Police Services for a visa.  The SAPS website says this takes around 15 days.  But when I go to the local police station for fingerprinting and to complete the form, they say it takes three to four months.  “There’s a backlog,” they say…

Police Clearance Certificate

From the SAPS website…

The cost of completing the necessary form (although you can download the form online) and fingerprinting is R114 at any police station and they can send it to Pretoria for you, but you can get the Police Clearance certificate in 7 working days if you pay R3500 to an outside company!

That’s what VisaLogistics offers.  Have you used them?  Are you a satisfied customer?

That’s what VisaLogistics offers

A fee of R3,500.00 covers far, far more than the cost of courier services.  Or even the cost of someone walking an application through the backlogged system.   One has to wonder if it covers hefty bribes to beat the backlog.  Or is it a scam where they tell you to be patient because of the backlog… once they already have your hefty fee.

It’s seems there’s one system for Joe Citizen and another for the wealthy — the ANC’s way of doing things.

Certificates RSA offer a turnaround time of 10–25 working days from day of submission.  I’m waiting to hear what their fees are.  Their phones don’t work!

Maybe Andrew Whitfield MP, the DA’s shadow minister for Police, will take this up because there doesn’t seem to be any political will at the ANC.  Frontline SAPS staffers are counting on you Andrew!  They get the brunt of the public’s dissatisfaction while Bheki Cele hides under his hats. The SAPS staff suggest that this function be handled at provincial level.

This story will be updated…

Zero Alcohol Drink & Drive comes in June

The new traffic regulations, which introduce a 0% legal blood-alcohol limit in June 2020, means that drivers will not be allowed to drink alcohol and drive at all.

Restaurants, accommodation establishments and wine estates need to remind guests — especially foreign guests — of this and offer solutions.  For accommodation establishments:

  • Are you within walking distance of restaurants and pubs?
  • Are there ride-hailing services, taxis and shuttle services available for your guests?

The last thing any accommodation establishment wants  is — horror of all horrors — its guests being locked up in a SA prison.  If you have an on-site pub or restaurant, you’re sure to benefit from these regulations.

Will motorists be penalized more harshly than pedestrians?  Nearly half of the deaths that occur on South African roads are of pedestrians. High levels of alcohol abuse result in drunk people walking on the roads.

If you have any comments or suggestions, please let us have them.

Is local government the saviour of or a hindrance to tourism?

What sets the Western Cape apart from other provinces — in terms of it’s success in growing tourism — is largely the existence of membership-based, local tourism associations.  (These are a rarity in other provinces where control of tourism is more largely vested in bureaucracies with political agendas.)  The South African Constitution mandates tourism as a local government responsibility and makes municipalities responsible for making sure that tourism reaches its full potential to the benefit of all citizens.

The Western Cape’s local tourism associations have varied widely in terms of their success — but they have created a forum for local businesses to promote their interests.  Not the the politicians and bureaucrats always bothered with what the industry had to say.

Plettenberg Bay

The first chinks in a system which has worked well for several years appeared in Plettenberg Bay during 2018.  Plettenberg Bay’s Bitou Municipality wanted a new tourism dispensation which sidelined its very successful Plett Tourism.  (Read about that here.) A public outcry saw the status quo continue, but without clarity on funding at the end of 2018, Plett Tourism announced that it events programme may be curtailed, and the future of the organisation is at stake.

Apparently, politicians say that funding is available which bureaucrats deny.  Bitou Municipality has been through another two municipal managers since our story last year and municipal stability is a fiction.   (At one stage during 2018 the municipality wanted to make a new appointment for event management to someone outside the town, with little track record.  One can only ask “Why?”  Yes, tourism contracts are easy pickings for tenderpreneurs if there is no accountability, and tender processes don’t ensure accountability.)

News just in states that the Bitou municipality has said “the PLETT Wine & Bubbly Festival was not supported by the executive management team and has been withdrawn from the upcoming Mayco” which Plett Tourism had been told would endorse the event.

While there is no support for a growing industry like wine, nor support a festival which is gaining traction, it continues to set up a parallel tourism” structure — just publishing a tender for R50k for someone to write a history festival brief.  When you have a successful PLETT Tourism across the way ….  Is this another R50k wasted that will be written off?

Plett Tourism is prepared to go it alone, and seems to have the local industry’s support to do this.  Which makes a mockery of a municipality mandated to support and grow tourism.


Then there was the palace revolt in Knysna, and their tourism association had only been surviving at the whim of a municipality-without-a-plan.  The DA mayor was ousted after an internal revolt and the mayoral committee was changed.  The personal agendas of troublemakers saw municipal support for the Knysna Tourism end.  The Tourism Association, however, remained intact and the municipality owes its members money for funding the municipal info office when it stopped its funding!

Following a request from the provincial Department of Economic Development & Tourism and Knysna Municipality, and several months of consultation, Wesgro initiated a pilot project to take over the mandate for local tourism promotion on the 1st November 2018 under the name “Visit Knysna”.

The mandate is conferred to Wesgro and governed by a Service Level Agreement (SLA) signed with the municipality. This SLA requires that the initial plan for tourism promotion is presented to Council at the end of January 2019.

In response to queries from CapeInfo, Wesgro says that — since the start date — the following action steps have been taken:

  • ensured a smooth handover for the office and its staff
  • an acting GM has been put in place
  • called for applications for full-time GM, short listed and completed interviews
  • signed an MOU with Knysna Tourism Association (which is made up of Knysna Tourism and Knysna Accommodation Association) to ensure that tourism promotion is delivered in conjunction with the local tourism industry
  • hosted an industry engagement with Wesgro, Minister Winde and the Mayor
  • ensured that the office is up and running for season with additional staff and maps etc (there were no maps when we took over)
  • ensured IT, admin, operations, staff contracts, etc were in place
  • held a marketing strategy session with the Business-led steering committee
  • held a first round meeting with industry around the plan for the Knysna Oyster Festival
  • met with Sedgefield Ratepayers to discuss the local tourism office in Sedgefield
  • began drawing up RFPs for website and Sedgefield tourism office management
  • held multiple one on one meetings with the tourism industry in Knysna
  • attended Vakansiebeurs in the Netherlands

CapeInfo spoke to the chair and vice-chair of the new Knysna Tourism Association.  Both said that it’s still early days and any real progress can only be evaluated in six months time.  Both were optimistic about the potential as long as everyone works together.

In conversation several months ago, Tim Harris spoke about their commitment to doing this really well, as a pilot project that could be rolled out elsewhere.  Knysna probably got lucky because this is Alan Winde’s home town, and he was Minister for Economic Opportunity when this started.  There’s no doubt that other towns would appreciate the same attention.


CapeInfo helped focus public attention on Ladismith Tourism at the end of 2017, when municipal funding was just not forthcoming.  At the end of last week, we received the following from Ladismith Tourism:  “As you are well aware, we have had running battles with the municipality in Ladismith for the last several years. The issue of no-funding and lack of support was an ongoing battle we faced annually. Finally I think it became even too much for them and on 6th November 2018 they formally revoked all support. Hence we officially closed our physical doors at the start of December 2018: right at the start of crucial tourist season. Online services though continued, and social media. But there was and still is nothing for walk-in visitors.

“HOWEVER…. there is a bistro-gin bar-deli opening in the next 3 weeks or so and a visitor centre will see the light there. We feel it is crucial and absolutely essential to have a presence and relationship with tourists. This will be a completely independent and non-funded service: the bistro will shoulder all relevant costs but the service will be there for the community at large. Ladismith needs it, deserves it. We have fought too long and hard to get it on the map to give up now.”

Swellendam & Barrydale

Swellendam Tourism Organisation (STO) grabbed everybody’s attention when it announced an innovative way to grow tourism and empower grass roots tourism development.  Read about that here.  We’ve never managed to find out exactly how that initiative unfolded as the management at STO seemed to face one crisis after another, with one manager replacing another.

Then at the end of last year, we received a communication from Swellendam’s municipal manager, Anton Groenewald, saying that STO and the tourism office had been closed down.  It was very peculiar, to say the least.  You can read it below.


Toerisme brief final Swellendam


I wrote to Anton Groenwald, the municipal manager, and asked him, “Swellendam’s decisions seem to have been taken without a presented and canvassed vision for what the old system will be replaced with?  What happens to the old membership organisation?  Was the appointment of Destinate put out to tender as required by the Auditor General?”

We received the following response:

Tourism statement by Municipal Manager, Swellendam


So, the old STO had become dysfunctional with no members, but in my original email I asked about “a presented and canvassed vision for what the old system will be replaced with.”  In his statement, he said “A report is currently out for comment”.  I asked for that.  Anton sent the methodology, which is a summary of the three phases of work that is to be done by Destinate, and the feedback report.


Swellendam Tourism Research Proposal and Methodology


Click here for the feedback report shared by Swellendam Tourism after the first round of engagements with industry.  (You can also comment on it.)   A second round of engagements will follow in February and  a detailed market research report should be ready by mid-March which Mariette du Toit-Helmbold says should make for really interesting reading.

What can one make of all of this?  Groenewald says, “This has been a very sensitive time as it is clear that certain elements in tourism were being misled with misinformation.”  I think closing STO without a clear path ahead was a big mistake.  Destinate’s work should have started in May 2018 and the new strategy should have presented before STO was closed.  Uncertainty breeds uncertainty, and shows bad leadership.

And the methodology comes out of the old and tired textbook.  Is it going to deliver anything new, in line with Groenewald’s expectations?  I’ll be surprised if it does.  I keep thinking of the way Apple’s Steve Jobs scoffed at focus group research.  “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them,” he said.  Innovation and the next big idea rarely comes out of research.  The feedback report is reminiscent of Cape Town Tourism’s brand-building workshops, which delivered very little new.  And much of the brand identity it delivered was replaced soon after Mariette left CTT.

At the end of the day, it all boils down to the people involved.  Is the Swellendam Municipality a good client who knows what it wants?  And is it employing the right people to deliver the goods?

Anton Groenewald resigned from the City of Cape Town under a cloud in 2014, after the City had suffered a financial loss of some R30 million as a result of the disastrous staging of a soccer tournament touted as the Cape Town Cup.  He wasn’t solely responsible for the fiasco but he drove it.  I admire him for taking responsibility.  I’ve known him for over 15 years and I believe he is one of the most dynamic local government bureaucrats around, and I don’t hold arrogance against anybody, as long as they deliver… beyond expectation.  I think Groenewald could pull the rabbit out of the hat and what Swellendam does is worth watching.

Mariette du Toit-Helmbold founded Destinate — a destination marketing company — after she resigned as CEO of Cape Town Tourism, where she worked with Groenewald.  I’ve known her since she started her career and I can only echo what one industry CEO said about her: “I love Mariette dearly.  Her only problem is that she believes all her own hype.”  Destinate works to a set formula, and relies heavily on tired textbook methodology.  If she chucks that aside, she is capable of pulling another rabbit out of the hat.

Once again, Swellendam is worth watching.  Will it be a consultants’ smorgasbord or will it deliver real innovation?

Langeberg Municipality — Robertson, Montagu, McGregor & Bonnievale

Compared to tourism structures in other areas, the towns in the Langeberg Municipality seem to be plodding on as normal.  But there are big plans afoot… if only the tourism industry could get to discuss these with the municipal manager!  There seems to be a lot of enthusiasm in the industry for the changes, as well as words of caution that it won’t happen quickly.

Essentially, it comprises a tourism levy, which would be collected by the municipality and ring-fenced for tourism promotion & marketing.   It requires a wide buy-in from all sectors that benefit from tourism.  There are precedents for this — there are 39  City Improvement Districts (CID) in Cape Town (with two more about to be launched).  Their successes have been enormous.  This was how the Cape Town Partnership was established in 1999 and the first of the CIDs was established in 2000.

Tourism funding is always an issue and, in Montagu for example, a big chunk of the tourism office’s municipal funding is spent on office rent to the municipality!

The equitable share of tourism funding between tourism offices is another issue.  CapeInfo was surprised to learn that, based on the municipality’s tourism figures, Montagu accounts for 79% of all visitors in the municipal area.  And yes, Montagu is used as a base for visiting other areas because the town itself offers relatively little.  (See Tourism will never be Helen Zille’s game-changer until there are lots of changes

No. Visitors Tourism Office Walk-ins Top activities
Robertson 80,110 5,942 Sky diving, Birds paradise, Viljoendrift River Cruises
Montagu 336,776 25,132 Protea Tractor Trips, Montagu Museum. Avalon Springs Day Visitors
McGregor 11,681 5,086 Boesmanskloof Hiking Trail, Eseltjiesrus

If tourism gets a CID-type structure going in the Langeberg area, it will be a very, very interesting development.  CIDs have been a Western Cape success story.

“You can’t manage what you can’t measure”

What benefit do municipalities and taxpayers receive from their financial support for tourism?  Who benefits from tourism?  These are some of the questions that municipalities are asking when they pay over many millions each year to tourism bodies.

While companies like the V&A Waterfront and Cape Town International Conference Centre can tell us exactly what their contribution to the local economy is, the tourism industry cannot and does not.  Phrases like “job creation” are meaningless.

Why hasn’t Wesgro introduced decent and meaningful statistics?  Maybe the answer lies in the confusion over Wesgro’s role. CapeInfo asked Tim Harris, Wesgro’s CEO, if they have any view on the events playing out in Swellendam.  The answer was, “No, local tourism is the responsibility of the municipality and therefore this is their decision.”  Surely, if one has oversight of provincial tourism marketing, one should have a view at grassroots level too?

We also asked about the accreditation of tourism organisations, which used to be a requirement for municipal funding and was Wesgro’s oversight of local offices.  Do they still accredit?  “No, when CTRU was merged into Wesgro, this function fell away. Today Wesgro works with all official regional and local tourism offices across the Western Cape.”  That function stems from the Western Cape’s Tourism Act and one wonders why this function just “fell away”.  It’s time for the province’s Tourism Act to be completely revised.

Cape Town Drought: When the political system fails…

The Joint Association Member Meeting (JAMMS) held its biggest ever meeting when over 600 people from the tourism and hospitality industries came to interact with the City of Cape Town and Provincial government over plans for Day Zero – the day most taps are turned off and even stricter water rationing starts – now set for 4 June 2018.

JAMMS represents Cape Town Tourism, FEDHASA Cape, SAACI Western Cape and SATSA Western Cape, who have been trying to get answers for their members from the relevant authorities since a possible Day Zero was first mooted.  With no success.

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Tips for surviving the Western Cape’s water crisis

On June 1, the City of Cape Town (CoCT) follows in Eskom’s infamous electricity loadshedding footsteps and plans to introduce watershedding.  Poor planning and management means that Capetonians will be inconvenienced and suffer hardships, but what does it mean for the Province’s tourism industry — its economic lifeblood?

Water dropVisiting Cape Town — and many of the towns in the Province — for a dirty weekend or holiday could take on an entirely new connotation!  The biggest challenge is that no-one knows what to expect.  Will the water supply that allows a shower only last a few hours a day with a lifeline trickle at other times?  Which areas might have to rely on water tankers alone? Continue reading