Adding, Finding & Editing Content

Special info for Nightsbridge clients

Once you have someone on your page, surely you need to make it as easy as possible for them to contact you or make an enquiry?

With a Basic Nightsbridge Listing, no contact details or hyperlinks are shown (or permitted in the body of your content). Readers cannot make enquiries; all they can do is book through Nightsbridge on CapeInfo.

With a Full Nightsbridge Listing, all your contact details are provided: telephone, fax & mobile phone numbers; your email and website addresses, as well as Facebook & Twitter URLs. You can also show up to 5 videos and include up to 5 attachments (like PDF brochures, lists or magazine articles).

When full contact details are shown, the reader almost always clicks through to your website or calls/emails for further information. While the booking may be done through Nightsbridge, it is almost never done through CapeInfo but rather your own website. We don’t earn commission which is why we charge extra for the Full Nightsbridge Listing.

Establishments using the Full Nightsbridge Entry also get far more enquiries – simply because making enquiries is not possible with a Basic Nightsbridge Listing, where all a reader can do is book.

Basic Nightsbridge listings also get far fewer corporate bookings because many business travellers need a pro forma invoice before any booking can be made.

Can you imagine Southern Sun or Sun International closing their call centres and only relying on online bookings?

(Nightsbridge does not provide tracking of where a sale comes from in these instances, and does not operate the same way that an Affiliate System does).

on Tuesday April 22 by CapeInfo admin
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When you are logged in at CapeInfo.com, click on the "MyAccount" menu tab at the very top of your screen. If you have a Basic Nightsbridge Listing, you will see an "Upgrade" button alongside your listing name. Click that to upgrade at an annual cost of R350.

Upgrade

on Tuesday April 22 by CapeInfo admin
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When your subscription expires, if you do not renew it, your listing will automatically be renewed as a Basic Nightsbridge Listing. Please contact us if you want to make this change sooner.

on Tuesday April 22 by CapeInfo admin
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Find & edit your content

Since the end of October 2015, you've been able to add a large photo across the top of your listing page with a logo.  Of course, this gives your page much more impact.  You can see this below:
Cover photo & logo

So how do you do this?

You add the images in the same way that you added all your other images - click on the "Add media" link.  As soon as you have done this, you be able to allocate where the image must be used - and for these images you need to click on the Cover or Logo buttons:

Cover image & logo

A few important guidelines:

Cover image:

  1. It must be high quality and compelling photo.  Putting something up that is mediocre can turn people off immediately, and they just won't bother to read further or click any links on your page.
  2. The photo you upload must be at least 900 pixels wide otherwise it's going to look awful on your page because small photos cannot be enlarged.
  3. You must select a photo that works as a narrow, horizontal image because it is going to be cropped. 
Logo:
  • You must select a logo that has a square format, or that you can resize to a square format.  Otherwise it will be cropped.
  • Don't use amateur logos unless they are really good.  You may be proud of it but first impressions count, and you could put off many readers who know more about graphics than you do.
  • Remember that while photos are saved as JPG and PNG24 files, graphics (especially when there are flat colours and whites) need to be saved as GIF and PNG8 files.

 And lastly... experiment!  Those trash cans in the image above should be reminder that it's very easy to correct bad choices.

on Monday October 26 by CapeInfo admin
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My Directory listings:

Click on the MyAccount tab at the very top of your screen. You do need to log in.

My Account


You'll see all your directory listings under the Listings tab.

Your listings

The quickest way to edit your entry is to click the cog which opens a list of options - edit content, edit media and add media.  This cog icon also appears on your listing and detail pages when you are logged in.

My What's on & Special Offers listings:

You find these shown at the My Listings link under the What's on tab in the main navigation menu.  You do need to be logged in to see them.

on Tuesday April 22 by CapeInfo admin
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While great photos do sell your products or services, so do great videos.  Videos can be more personal because you can talk directly to a visitor, highlighting things they may pass over in the written word.

Adding attachments is a great way to provide further information.  PDF attachments may comprise copies of magazine articles, reviews, price lists, menus and anything else that's likely to encourage people to use your products and services.

You add both videos and attachments using the "Add media" button which you will see on your directory page while you are logged in.

Note:  Only full directory entries may include videos and attachments - up to 5 of each.

on Tuesday April 22 by CapeInfo admin
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The most common reason is that your address details are completed incorrectly.  If you insist, for example, that Simon's Town is a separate town rather than a suburb of Cape Town, and use that as your location, people won't find you when they use "Cape Town" as the search phrase.

If the search you tried included a price range, or something like being dog-friendly, but you never completed those options in the tick boxes for services, facilities, etc, you won't be found in any search!

on Tuesday April 22 by CapeInfo admin
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You need to be logged in to edit or add to your content.  Making sure that it is correct, comprehensive and sells your business is the key to being successful.

If you are logged in on your Directory page, you'll see the following:

user-controls

NB!!!  cog  The cog symbol opens options for editing your listing, adding and editing media (photos, videos and attachments).

Edit Listing is where you change business descriptions, location, other info and, if you have a Full Entry, your contact details.

The Edit media option shows all your media (photos, etc) and allows you to delete images, change the order, add captions and select your main image.
 

media-actions

The red star means a photo is your main image.  The green tick means the image is published (red tick = not published).  The pen symbol allows you to edit your media – add a caption.  And the waste bin allows you to delete the media item.

media-order

A double arrow appears when your cursor hovers over one of the images.  Dragging it up or down changes the order of the images.










 

media-titleWhen you click on the pen icon to edit images, a caption can be added in the Title fieldTell your readers what they are seeing!

Remember that you can show up to 13 photos (depending on the Plan chosen). 

For a neat page, where the image gallery forms a block, please add 4, 7, 10 or 13 photos.  You can also add extra photos quickly by clicking on the "Add media" button alongside the cog symbol.

on Tuesday April 22 by CapeInfo admin
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If you're in an urban area, Google will normally be able to get your exact location from the street address you added, provided you included your street number and postal code. But sometimes the results are way out.

If the marker position is reasonably close to accurate, click the Map it button to open your map, and then drag the marker to the correct position. Enlarging the map and changing to Satellite view will help you position it accurately. And then close the window.

If the marker is in the wrong place completely, click the Clear coordinates button to clear the GPS co-ordinates, and
either try to improve your street address, maybe adding more details in the street address field such as town name (if the marker got your town wrong), and then click Map it again. You can also just drag the marker to the correct position, after changing the map's scale.

If you have GPS co-ordinates, you can add those to the latitude and longitude fields. Just make sure that they are in digital format (see next question for help) and that you include the minus sign for latitude (for the southern hemisphere).

Google Street View
It is exactly what it says: a street view outside your location rather than a picture of your location. To look at the properties on either side of a position, one needs to turn the circular orientation tool clockwise or anti-clockwise.

When you move the marker, the position of the street view changes too.

on Tuesday April 22 by CapeInfo admin
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If you're in an area where Google maps are not accurate, you may prefer to set your map location by adding GPS co-ordinates if you have them. You may not use co-ordinates in degrees, minutes and seconds (00° 00" 000'). You may only use decimal co-ordinates. Please use the convertor below.

Please also remember latitudes below the equator must have a minus sign in front. Please always check that your location is correct by viewing your page once you have made changes.

Click here for a convertor to change GPS co-ordinates in degrees to decimal.

on Tuesday April 22 by CapeInfo admin
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This has been written with accommodation establishments in mind, but other categories can also get some basic pointers here.

Your Introduction: Does this grab the reader's attention and make them want to click through to read more? This is usually the first thing they see in the search and category lists when they make their selection from a number of listings.

Your Description: Does this really sell your product and give readers a reason to book or buy? So many accommodation establishments claim to be "a home away from home", but is this what travellers really want? Aren't they "getting away?"

Your photos: Does your main image - the one with the red star on your admin page and which appears in your search and category listings, and largest on your page - really do you justice and does it catch the reader's eye? Do your images have captions/titles telling the reader more?    Have a look at Nightsbridge's tips on photography - click here.

Rates range: Have you ticked the appropriate box/es to show your rates? These are used in advanced searches when price is selected. If you haven't completed this, your business won't appear in searches.

Services & Facilities Checklists: Have you ticked the appropriate box/es? These are used in advanced searches when items like "Dog friendly" or "Beach nearby" are selected. If you haven't completed this, your business won't appear in these searches. (If you have conditions for "Dog friendly", you can add them in your Description.)

Map location: Is your map location correct? The next two topics in the Help Centre deal with fine-tuning your map location.

Videos & Attachments: If you have a Full Listing, have you added these? They raise the interest shown in your listing and provide readers with much more information.

A Nightsbridge client? Is your Nightsbridge BBID number correct and does clicking on the Booking button take you to your booking engine?

on Tuesday April 22 by CapeInfo admin
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Renew & Upgrade Paid Subscriptions

According to recent SA legislation, the subscriber needs to renew annual subscriptions.  They can't just be renewed automatically. This protects you from unwanted products and services.

We're happy to help you do this  if you ask for our help.

on Sunday April 27 by CapeInfo admin
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You find your listings, account and renewal details under the MyAccount link at the top of your screen.

With the exception of Basic Nightsbridge listings, all listings need to renewed annually. Full Nightsbridge listings which are not renewed are downgraded to a Basic Nightsbridge listings. Other listings which are not renewed are unpublished. You can renew your order and upgrade a Basic Nightsbridge listing in the MyAccount area.

MyAccount

Renewal notifications are emailed 15 days prior to the expiry date. A reminder 5 days is sent before the expiry date. When the first notification is sent, a box appears at the top of the MyAccount page which shows orders expiring soon. Click on the Renew Order button.
Expiring soon

on Friday April 25 by CapeInfo admin
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You can print your invoices by clicking on the printer icon on the right hand side under the Invoices tab. Before you do, please complete the fields under the Account Details tab to make sure the details you need are shown in your invoice. We recommend using Google Chrome as a browser at all times, and especially for printing invoices. (Click here to download it for free.)
Print invoice

on Sunday April 27 by CapeInfo admin
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You can upgrade from a Basic to a Full Nightsbridge listing under the Listings tab at MyAccount. If you failed to renew your subscription before and it reverted to a Basic Nightsbridge listing, you can upgrade again there.

Upgrade
This is also the quickest place to go when you want to edit your entry. Just click the cog.

on Sunday April 27 by CapeInfo admin
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Do more! Achieve better results!

The Introduction:
The introduction is your "brand promise" – why people should want your product or service.  It should be short – a few paragraphs at the most.  Only the first 200 characters are used in the search and category listings.

The Description:
This is a comprehensive description of your product and service and what differentiates it from other offerings.  What do you do best? 

Rather give the reader more information than less.  Never just assume that "they know."  Write your copy for an imaginary reader, telling them what they need to know.

So many descriptions promise "a home away from home"... but is that what a traveller wants?  Don't most people travel to experience something different, something away from home?  Even business travellers will seek out something special – no disturbances, a good work space, a great night's sleep, a place to socialise for breaks?

Short paragraphs with subheadings make for easier reading, and draw the reader through your content.

When you click the "Enter" key on your computer, it automatically creates a paragraph space - so you don;t have to click it twice.  If you ever want a line return with no paragraph space, click the "Enter" key while pushing the "Shift" ket down.

And most important – run your copy through both Spellcheck and a Grammar-check before you start using it online!

on Tuesday April 29 by CapeInfo admin
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Once you have someone on your page, surely you need to make it as easy as possible for them to contact you or make an enquiry?

With a Basic Nightsbridge Listing, no contact details or hyperlinks are shown (or permitted in the body of your content). Readers cannot make enquiries; all they can do is book through Nightsbridge.

With a Full Nightsbridge Listing, all your contact details are provided: telephone, fax & mobile phone numbers; your email and website addresses, as well as Facebook & Twitter URLs. You can also show up to 5 videos and include up to 5 attachments (like PDF brochures, lists or magazine articles).

When full contact details are shown, the reader almost always clicks through to your website or calls/emails for further information. While the booking may be done through Nightsbridge, it is almost never done through CapeInfo but rather your own website. We don’t earn commission which is why we charge extra for the Full Nightsbridge Listing.

Establishments using the Full Nightsbridge Entry also get far more enquiries – simply because making enquiries is not possible with a Basic Nightsbridge Listing, where all a reader can do is book.

Basic Nightsbridge listings also get far fewer corporate bookings because many business travellers need a pro forma invoice before any booking can be made.

Can you imagine Southern Sun or Sun International closing their call centres and only relying on online bookings?

(Nightsbridge does not provide tracking of where a sale comes from in these instances, and does not operate the same way that an Affiliate System does).

on Wednesday December 31 by CapeInfo admin
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Encouraging customers to write reviews about your products & services is one of the best ways of raising your business' profile and strengthening your brand.  User reviews are credible.  And readers love reading what people have experienced.

Your review stars also appear in Google searches, which highlights your entry in Google:

Do your guests and customers follow you on Facebook or Twitter?  Click on the button on your CapeInfo/JoburgInfo page and ask your followers to leave a review!

Business owners may not post reviews for their own business.  You cannot copy comments from a guest book and add them to your entry.  Every review is attributed to an author - which is the person logged in to the site to submit the review.

on Tuesday April 22 by CapeInfo admin
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At quiet times - winter in the Cape, weekends in Joburg and the weekdays in the countryside - make use of special offers, discounts and collaborative offers to put bodies in beds, bottoms in restaurant seats and feet through the door.

Click here to add your Special Offers.  There are detailed instructions on the right hand side of the submission form which you should read before you submit anything.

on Wednesday April 23 by CapeInfo admin
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Help us promote small businesses!

We're looking for help from established businesses to promote small businesses and emerging entrepreneurs.  If you have suppliers or service providers which you would like to promote and sponsor, we'd love to hear from you. 

If you're prepared to provide some assistance and mentorship, even better.  Business listings need to be added online and they will probably need help with that.  They will probably also need help writing about their business or service.

The normal Full Listing on CapeInfo costs R550 a year, but we're offering it for sponsored listings at R350pa.

Please send us an email with the number of businesses you would like to sponsor, and any questions you may have.

on Tuesday April 18 by CapeInfo admin
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What are you looking for today?

For advanced searches (price, amenities, etc) please click here. You don't need to fill in all the text boxes, just what's most important for you.
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