Author Archives: admin
In the Western Cape, we see tourism marketing being depoliticised in efforts to make it more efficient and focused (see here), while Cape Town Tourism ups the bar to be more relevant and represent the interests of the industry and … Continue reading
Recognise that? It’s from the Rocky Horror Picture Show. It’s astounding Time is fleeting Madness takes its toll… I’ve been somewhat underwhelmed by the announcements about the closure of Cape Town Routes Unlimited (CTRU) — the Western Cape’s provincial tourism … Continue reading
We’ve all become much more aware of the importance of brands, and not just the swing-ticket sort of awareness that speak out for “cool” and desirable brands. Today, most people understand that “brands” speak about the very heart and soul … Continue reading
