We survived the Ebola panic; we survived the Visa fiasco (and hopefully South Africa will still catch up with Ethopia in making visas easily obtainable). Now government is taking steps which threaten to damage tourism from the inside, showing a complete lack of understanding for how the industry works.
Are you one in a billion?
If you travelled internationally in 2015 then you are. In fact you are 1 in 1.2 billion. According to the United Nations World Tourism Organisation that’s how many international trips were made last year. And by 2030 it will be nearly 2 billion.
2030. 2 billion people. Spending just over $2 trillion, in all corners of the world. 2 billion people, experiencing new cultures, sharing new friends, creating new business. 2 billion people providing jobs and an income for 400 million people.
By 2030, Travel & Tourism will be 11% of the world’s economy. Each and every person who travels will play a part in this story of growth, adventure and experience.
But will this story have a happy ending?
When we’re on holiday we can consume double the amount of water we do at home, and can create up to three times the amount of waste. We can alienate local communities by wearing inappropriate clothes, or by going to areas they hold sacred. We can trample on precious biodiversity, or visit places that cannot cope with our presence. We take 32 million flights creating 781 million tonnes of carbon each year.
2030. 2 billion travellers. 4 billion footprints.
We are already seeing the challenges play out.
We need to change how we think about travel if we really want to be sure that the positive impacts outweigh the negative.
The notion of travelling ‘sustainably’ or ‘responsibly’ is certainly not a new one. Since the Brundtland Report first coined the term ‘sustainable development’ in the late 1980s, tourism’s role has been promoted, questioned, and debated. Economic vs environmental impact. Foreign vs local ownership. The visitor vs the visited.
Amongst academics, the international development community, businesses, industry organisations, and NGOs the debate has raged for 30 years. Groups and individuals from around the world have dedicated themselves to raising awareness of the issues around unchecked tourism growth, providing solutions, campaigning for change, and developing new ways of doing tourism that ensure positive impacts.
Across the globe, there are great examples of sustainable tourism in action. WTTC’s Tourism for Tomorrow Awards highlight but a few.
But of last year’s 1.2 billion international travellers, how many knowingly or unknowingly took steps to travel more responsibly?
Evidence suggests relatively few.
Speaking at WTTC’s Global Summit in Dallas, USA, last year, ocean campaigner Fabien Cousteau said: “I look forward to the day when there is no sustainable tourism, just tourism”.
As the realities of climate change begin to emerge, social and political tensions rise across the world, and resources become scarcer in the face of growing populations, there needs to be a step change in how people undertake their travel.
We need to combine the forces of those thought leaders who have been driving the sustainable tourism agenda for so many years, the businesses who provide the means for tourism to happen, and the experts who know how to deliver sustainable development on the ground, with the power of the people who travel.
The seminal phrase of the Brundtland report was “sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
We need tourism now and future generations will need tourism. Not just for jobs, livelihoods, and economic growth, but for peace, community, and wellbeing.
It is no longer enough to congratulate ourselves on what we are doing well, or point fingers at what we are not doing so well. We need to pose the tough questions and find the solutions together. What sets tourism apart from other sectors is the fact that most of us who work in it, are also consumers of it.
We each have a perspective but we are in it together. From now on it needs to be “just tourism”.
Let’s get talking about how to make this happen. #RedefineTourism
Originally published on https://medium.com/@WTTC/why-the-world-needs-to-redefine-tourism-now
I attended a remarkable tourism conference in Johannesburg on Monday and Tuesday. It was “The Summit” organised by Gauteng Tourism and the Tourism Business Council, with support from SA Tourism.
I live by the adage “You can’t manage what you can’t measure” and this conference measured everything — there was audience participation at every level: on Twitter (where it trended at #1), after every speaker, and responses were quantified immediately.
So… if politicians are in any doubt about their constituencies’ views… doubt no more. Will it make any difference? I will say that in the wrapping up session, I was impressed by the rapid feedback and the commitments given from Gauteng’s political sphere. Guys, your responses were minuted! If you deliver, the DA must start worrying…
For me, the star of the show was Dawn Robertson. It was her organisation that played the main role in pulling the conference together. Quietly spoken, incisive, focused and without any brash bravado. And hugely committed. I hope she stays at Gauteng Tourism long enough to make a difference… I will be interviewing her next week so come back for more.
This was a conference where Gauteng came to the table to say we are the Gateway; we are the major roleplayer in tourism. Or we can be if all the stakeholders come to the table.
SA Tourism was there in a show of force, along with TBCSA and Gauteng politicos and bureaucrats. Some Gauteng local government speakers did impress; some less. One figure staggered me — tourism’s contribution to Gauteng’s GDP and jobs is 4.5%. Wake up guys! You’re way below the world average and even in the Western Cape it’s 12.5%. You are not delivering!
Given the nature and goals of this conference, Cape Town played a surprising role. Mariette du Toit-Helmbold (former Cape Town Tourism CEO) and Judy Lain (Chief Marketing Officer at Wesgro) led two of the breakaway sessions. Other Capetonians were also there to make their contribution.
Cape Town’s global gateway status was made by guest speaker, Chris Buckingham — former Melbourne Tourism CEO — when he referred to that city as a “soft landing” for travellers intimidated by perceptions of Africa. He urged other provinces and regions to grasp the opportunities this presents. (Nothing demonstrates CapeInfo’s role over the last 17 years better!)
What are the main items which need addressing to make SA’s gateway fly as a tourism destination?
A single destination brand was one. Who cares about the province? Johannesburg is South Africa’s gateway. Growing any other brand to match the Joburg brand is little more than fool’s thinking. What province or state is London, New York or Paris in?
World class Transport was the other. For me, Gauteng and Johannesburg still epitomise a pre-1980s mindset: throw money at problems. The Gauteng Road Improvement Project is a disaster. You find tailbacks at 10am on the brand-new N1! What will happen in 3 years’ time? Far too little emphasis is placed on management and maintenance.
Having said that, someone I would love to engage with more is Ismail Vadi, Gauteng’s transport MEC. He is pragmatic and engaging which leaves me with the question, “Are Gautengers somewhat pathetic consumers?”
So… visit http://www.sasummit.net/ for more.
Forecasting is either tempting fate and an act of utter foolishness, but then some crystal ball gazing (with the benefit of wisdom and experience) may shed some light on our forthcoming visitors.
Well, the first prediction is a relatively easy one. Two-thirds of all fans, or spectators at matches, will be South Africans. That’s who most tickets are being sold to. So forget about hordes of dollar-, sterling- and euro-flush foreigners banging your doors down. If you’re in the travel and hospitality industries, you better be catering for South Africans first!
Then, when you start looking at where the foreign fans are coming from, read Gillian Saunders’ predictions in an earlier post. Of the 483,000 foreign fans, 151,000 are expected from Africa and 332,000 from overseas.
But will those 332,000 fans actually get here? The maximum airlift of visitors into South Africa ever was in November 2007 when 225,000 overseas visitors arrived by air. There has been a recession since then, there are insufficient flights (until somebody proves me wrong) and airlines are behaving like greedy vultures.
And apparently it’s cheaper to book a holiday in Mauritius and fly there from Europe, with a flight across to South Africa for the game you want to watch, than it is to fly from Europe to South Africa during the World Cup period. Go figure! I predict Mauritius will have higher occupancy rates than South Africa.
And to dispel the dream that every nook and cranny with a bed will be occupied during the World Cup month, let’s borrow another of Gillian Saunder’s stats: total expected foreign visitors for World Cup is 483,000; but in December 2008 South Africa hosted 983,000 foreign tourists.
Doesn’t this all sound very familiar? Does anyone recall what happened around the 1995 Rugby World Cup? Well Bafana Bafana will be the surprise upset of eternity if they match the Springboks 1995 performance, and it seems that occupancy levels will only be slightly higher than that disappointing year.
Okay, so the Inn isn’t full and fans aren’t beating the doors down. (441,695 is a lot of room-nights to release — as MATCH have done — because the demand was poor.)
African countries aside, where will most fans come from? The top countries are the USA (leading by far), UK, Australia, Mexico, Germany and Brazil. I don’t have a clear profile of fans from Africa but I do know affluent tourists from Africa are great shoppers. Johannesburg has replaced Paris and Geneva as the shopping mecca of choice.
I think the American visitors will be great! I know of many who have been planning this trip for over a year. They were prepared to put deposits down way back then if they knew they would get a better deal. Most Americans only get two weeks holiday a year and they will plan that holiday the full year ahead. They usually research their trip thoroughly – cultures, destinations, architecture… you name it… and they are keen explorers when they have access to information. Yes they can be loud and do expect things the American way — except when they decide to step outside of their cultural comfort zone — but they are invariably very polite.
Now I don’t want to comment on the Brits, because they can either be the very best or the very worst of guests. And this was once their colony! The Germans are quite similar, just much more formal, Ja! Their common bond is a love for booze…
The surprisingly large number of Australians are probably mainly South African expats. The World Cup is a great opportunity to visit home and all the remaining relatives. The Mexicans and Brazilians will be a novelty and, hopefully, they’ll be sufficiently impressed to return. But we’ve already published a letter from a Brazilian fan to President Zuma complaining of rip-offs… see the older posts.
FIFA, in a rare dose of common sense, have already said that the usually large hospitality component — companies treating favoured clients to a World Cup junket — will be far less than previous years due to the recession and distances. Now that is a big loss.
Should we be worrying about soccer hooligans? Well if we should, the media should be picking up stories about now of overloaded, beat-up Volksie busses crossing the channel en route to Africa. There’s a lot of rough terrain above us so we’re probably safe. And since few soccer hooligans have a house to mortgage, they’re not going to be able to afford the cost of an air ticket.
And those who do are having second thoughts given the Rambo’s who now run the South African police. “Shoot to kill” is much more dicey than any water cannon. Oh for the days when we proudly proclaimed, “The purple shall govern!” (Before your time? The police used to put purple dye in their water cannons to identify miscreants.)
So… with two South African fans for each foreign fan and eTV hunting out the criminals before the police do, everything seems under control. The accommodation shortage is officially no longer an accommodation shortage and, with MATCH relinquishing their 30%+ commissions, prices are coming down. Now if only the SA government — as South Africa Airways’ only shareholder — would do something about airline prices, all those South Africans might be able to travel to the matches.